Why is Pudumjee Paper falling/rising?

As of 17-Jul, Pudumjee Paper Products Ltd is experiencing a decline in its stock price, currently at Rs 122.60, which represents a decrease of Rs 2.25 or 1.8%. The stock has underperformed its sector by 2.04% today and has been on a downward trend for the last two days, with a total decline of 3.12% during this period. It opened with a loss of 2% and reached an intraday low of Rs 121.75. Additionally, the stock's performance over the past week shows a decline of 2.31%, while it has gained 8.40% over the past month. However, the year-to-date performance is notably poor, with a drop of 31.60%. The company has a low Debt to Equity ratio and a return on equity of 16.4, indicating fair valuation, but it is trading at a premium compared to its peers. Despite these factors, the stock has seen a 2.4% decline in profits over the past year, contributing to its negative performance.
In the broader market context, the Sensex has decreased by 1.12% over the past week, indicating that the stock's short-term decline is more pronounced than the benchmark. The stock's liquidity remains adequate, but there has been a significant drop in investor participation, with delivery volume falling by 40% against the five-day average. Institutional investors have also reduced their stake by 0.9%, which may reflect a lack of confidence in the company's long-term growth prospects, as evidenced by a modest annual net sales growth of 6.00% over the last five years. Overall, the combination of poor recent performance, declining investor interest, and negative financial results has contributed to the stock's downward movement.