Why is Pudumjee Paper falling/rising?

As of 23-Jul, Pudumjee Paper Products Ltd is experiencing a decline in its stock price, currently at 122.15, down by 0.35 (-0.29%). The stock has underperformed its sector today by 0.27% and has shown a trend reversal after two consecutive days of gains. The stock's performance over the past week has been negative at -2.16%, while it has performed better over the past month with a return of +12.17%. However, the stock has seen a significant drop in investor participation, with delivery volume falling by 48.42% against the five-day average. Additionally, despite a low debt-to-equity ratio and a fair valuation indicated by a return on equity of 16.4, the stock is trading at a premium compared to its peers, and its profits have decreased by 2.4% over the past year.
In the broader market context, the Sensex has shown a slight increase of 0.11% over the past week, contrasting with Pudumjee Paper's decline. The stock's year-to-date performance is notably poor at -31.85%, while the benchmark has gained 5.87% during the same period. This underperformance may reflect broader concerns regarding the company's long-term growth prospects, as evidenced by a low annual growth rate of net sales at 6.00% over the last five years and negative results reported for the most recent quarter. The absence of domestic mutual fund investment, which indicates a lack of confidence in the stock's valuation, further contributes to the negative sentiment surrounding Pudumjee Paper Products Ltd.