Why is Pudumjee Paper falling/rising?

As of 24-Jul, Pudumjee Paper Products Ltd is experiencing a price increase, currently at Rs 124.75, reflecting a rise of Rs 2.6 or 2.13%. The stock has outperformed its sector by 2.35% today, reaching an intraday high of Rs 126.75, which is a 3.77% increase. Over the past week, the stock has gained 1.75%, while it has shown a significant 13.05% increase over the past month. However, despite these short-term gains, the stock has a year-to-date decline of 30.40%, and its profits have decreased by 2.4% over the past year. The company has a low debt-to-equity ratio and a return on equity of 16.4, indicating fair valuation, but it is trading at a premium compared to its peers. The delivery volume has fallen by 40.24% against the 5-day average, suggesting a decline in investor participation.
In the broader market context, Pudumjee Paper's short-term performance contrasts with the Sensex, which has seen a slight decline of 0.09% over the past week. While the stock has shown resilience in the short term, its long-term growth prospects appear poor, with net sales growing at an annual rate of only 6.00% over the last five years. Additionally, domestic mutual funds hold no stake in the company, which may indicate a lack of confidence in its valuation or business prospects. Overall, while the stock is rising in the short term, concerns about its long-term growth and investor participation may temper enthusiasm.