Why is Pudumjee Paper falling/rising?

As of 25-Aug, Pudumjee Paper Products Ltd is experiencing a price increase, currently at Rs 142.60, reflecting a rise of Rs 9.85 or 7.42%. The stock has shown a strong performance recently, with a 1-week return of 11.54% and a 1-month return of 18.44%. Today's trading saw the stock reach an intraday high of Rs 148.05, although it underperformed its sector by 1.59%. Despite a wide trading range of Rs 16.55 and a decrease in delivery volume by 37.51% against the 5-day average, the stock is trading above all key moving averages. The company maintains a low debt-to-equity ratio of 0.02 and a return on equity of 17.9, indicating a fair valuation, although profits have declined by 8.8% over the past year.
In the broader market context, Pudumjee Paper's recent performance stands out, particularly when compared to the Sensex, which has only gained 0.45% over the past week. The paper and paper products sector overall has seen a gain of 9.18%, contributing to the stock's upward movement. While the stock has generated a return of 15.14% over the past year, it has outperformed the BSE500 in the last three years, one year, and three months, showcasing its strong long-term performance despite recent profit declines. This combination of factors suggests that the stock's rise is supported by both sector performance and its historical returns, even as it faces challenges with declining profits and reduced investor participation.