Why is Pudumjee Paper falling/rising?

As of 29-Aug, Pudumjee Paper Products Ltd is experiencing a decline in its stock price, currently at Rs 132.15, which reflects a decrease of Rs 1.95 or 1.45%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total drop of 7.33% during this period. Despite touching an intraday high of Rs 138.85 earlier in the day, the stock's performance today has underperformed the sector by 0.53%. Over the past month, the stock has shown a positive return of 13.38%, but it has a year-to-date decline of 26.28%. The company maintains a low debt-to-equity ratio of 0.02 and a return on equity of 17.9, indicating fair valuation, yet profits have decreased by 8.8% over the past year, which may be contributing to the recent price decline.
In the broader market context, Pudumjee Paper's short-term performance has been better than the benchmark Sensex, which has fallen by 1.84% over the past week. However, the stock's year-to-date performance is significantly worse than the Sensex's 2.14% increase. The falling investor participation, with a delivery volume drop of 43.73% against the five-day average, suggests a lack of confidence among investors, further exacerbating the stock's decline. While the stock has outperformed the BSE500 over the last three years, the recent negative trends in both price and profit margins indicate challenges that may be affecting investor sentiment.