Why is Pudumjee Paper falling/rising?

As of 26-Sep, Pudumjee Paper Products Ltd is experiencing a decline in its stock price, currently at 119.85, which reflects a decrease of 2.75 or 2.24%. The stock has been on a downward trend for the last four days, resulting in a total drop of 6.44% during this period. It has also underperformed in the short term, with a 5.41% decline over the past week and a significant 12.42% drop over the last month. Despite a positive return of 8.27% over the past year, the company's profits have decreased by 8.8%, contributing to investor concerns. Additionally, the stock is trading at a premium compared to its peers, which may deter potential buyers.
In the broader market context, the Sensex has also seen a decline of 2.66% over the past week, indicating that the market is facing challenges. However, Pudumjee Paper's performance has been notably worse than the benchmark, particularly in the short term. The paper and paper products sector has fallen by 2.25%, reflecting a sector-wide issue that may be affecting investor sentiment. Furthermore, the falling investor participation, with a 20.31% drop in delivery volume, suggests a lack of confidence in the stock, which is compounded by the fact that domestic mutual funds hold no stake in the company, indicating potential discomfort with its valuation or business prospects.