Why is Puretrop Fruits falling/rising?

As of 07-Jul, Puretrop Fruits Ltd's stock price is currently at 126.00, reflecting an increase of 2.5 (2.02%). The stock opened with a gain of 2.75% today and reached an intraday high of Rs 126.9. Despite this positive movement, the stock has shown a decline of 0.98% over the past week and a significant drop of 5.94% over the past month. The company has experienced negative results for the last six consecutive quarters, with net sales and profit after tax both declining by 23.62%. However, there is a notable increase in promoter confidence, as they have raised their stake in the company by 1.11%, indicating a belief in the company's future potential.
In the broader market context, the stock's recent performance is somewhat in line with the FMCG sector, which has gained by 2.16%. However, when compared to the benchmark Sensex, Puretrop Fruits has underperformed significantly, with a year-to-date decline of 22.34% against the Sensex's gain of 6.79%. This underperformance is compounded by the company's weak long-term fundamentals, as indicated by its negative EBITDA and low return on equity of 8.80%. Overall, while there are some positive indicators such as rising investor participation and promoter confidence, the stock's long-term outlook remains challenging, contributing to its fluctuating price movements.