Why is Purple Entertain falling/rising?

As of 04-Nov, Purple Entertainment Ltd's stock price is currently at 6.09, reflecting a decrease of 0.32, or 4.99%. The stock has been on a downward trend, having lost value for the last six consecutive days, resulting in a significant decline of 22.72% during this period. In terms of performance against benchmarks, the stock has underperformed its sector by 1.94% today. Over the past week, it has seen a drastic decline of 22.42%, while it has shown a positive return of 29.57% over the past month. The stock is currently trading above its 20-day, 50-day, 100-day, and 200-day moving averages but below its 5-day moving average. Additionally, there has been a notable increase in investor participation, with delivery volume rising by 76.46% compared to the 5-day average, indicating some interest despite the falling price.
Broader market context shows that the film production, distribution, and entertainment sector has also experienced a decline of 2.89%. Compared to the Sensex, which has only fallen by 1.38% over the past week, Purple Entertainment's performance is significantly worse, highlighting its struggles relative to the broader market. The stock's year-to-date return stands at 11.95%, which is still positive, but the recent sharp decline suggests that investor sentiment may be shifting negatively. Overall, while the stock has had strong returns over the longer term, the recent consecutive losses and sector-wide downturn are contributing to its current price decline.