Why is Purple Finance falling/rising?

As of 11-Jun, Purple Finance Ltd is experiencing a price increase, currently at Rs 45.99, reflecting a rise of Rs 2.18 or 4.98%. The stock has shown strong performance today, outperforming its sector by 5.56% and reaching an intraday high of Rs 47.99, which is a 9.54% increase. Over the past week, the stock has gained 6.83%, although it has a year-to-date decline of 31.79%. The company's recent financial results indicate higher net sales at Rs 10.02 crore, but it continues to face challenges with significant operating losses and a negative EBITDA, which raises concerns about its long-term growth potential.
In the broader market context, while Purple Finance has outperformed the Sensex in the short term, with a 1-week return of 6.83% compared to the Sensex's 1.87%, its year-to-date performance remains significantly weaker at -31.79% against the Sensex's 5.60% gain. The stock's liquidity is adequate for trading, and there has been a notable increase in investor participation, with delivery volume rising by 70.09% against the 5-day average. However, the company’s weak long-term fundamentals and negative profit growth present risks that could impact future performance despite the recent price rise.