Why is Purple Finance falling/rising?

As of 24-Jun, Purple Finance Ltd is experiencing a decline in its stock price, currently at 42.44, reflecting a decrease of 0.21 or 0.49%. The stock has underperformed its sector by 1.41% today and has been on a consecutive downward trend for the past three days, resulting in a total decline of 3.61%. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. The delivery volume has also decreased significantly, falling by 33.92% compared to the 5-day average, which suggests a reduction in investor participation. Despite some positive results in net sales and quarterly earnings, the company faces significant challenges, including operating losses and a negative EBITDA, which contribute to its weak long-term fundamental strength.
In the broader market context, Purple Finance's performance has been notably poor compared to the benchmark, with a year-to-date return of -37.05% against a positive 5.01% for the Sensex. Over the past year, the stock has generated a return of -62.01%, significantly underperforming the BSE 500 index. This stark contrast highlights the company's struggles in both short-term and long-term growth, as it has consistently lagged behind the market averages. The combination of declining stock performance, weak fundamentals, and reduced investor interest paints a concerning picture for Purple Finance Ltd in the current market environment.