Why is Purple Finance falling/rising?

As of 25-Jun, Purple Finance Ltd is experiencing a decline in its stock price, currently at 42.18, which reflects a decrease of 0.26 or 0.61%. The stock has been underperforming, having fallen consecutively for the last four days, resulting in a total decline of 4.2% during this period. Additionally, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. The stock's performance over the past week shows a significant drop of 4.14%, while its year-to-date return is a staggering -37.44%. Despite some positive results in net sales and PBDIT, the company faces substantial challenges, including operating losses and a negative EBITDA, which contribute to its weak long-term fundamental strength.
In the broader market context, Purple Finance's recent performance contrasts sharply with the Sensex, which has gained 1.61% over the past week. This underperformance is indicative of the stock's struggles, as it has not only generated a return of -61.62% over the past year but has also lagged behind the BSE 500 in both short-term and long-term comparisons. The falling investor participation, evidenced by a 62.1% drop in delivery volume, further exacerbates the stock's challenges, indicating a lack of confidence among investors in the company's future prospects.