Why is Purple Finance falling/rising?

As of 27-Jun, Purple Finance Ltd is currently priced at 42.00, reflecting an increase of 0.88 or 2.14%. The stock has shown a trend reversal by gaining after five consecutive days of decline, outperforming its sector by 2.05% today. However, despite this short-term uptick, the stock has underperformed significantly over the past week, month, and year, with returns of -1.96%, -4.55%, and -58.96%, respectively. The company's recent financial results indicate higher net sales but also highlight ongoing operating losses, contributing to a weak long-term fundamental strength. The stock is viewed as risky due to negative EBITDA and poor growth rates, which have further pressured its performance.
In the broader market context, the Sensex has shown positive movement, gaining 2.00% over the past week and 3.07% over the past month, contrasting sharply with Purple Finance's negative returns. This disparity indicates that while the market is generally performing well, Purple Finance is struggling to keep pace, reflecting its weak fundamentals and operational challenges. The stock's liquidity appears adequate for trading, but the overall negative sentiment surrounding its long-term growth prospects continues to weigh heavily on its performance.