Why is Purple Finance falling/rising?

As of 30-Jun, Purple Finance Ltd's stock price is currently at 42.82, reflecting an increase of 0.82 or 1.95%. The stock has shown a positive trend recently, gaining for the last two days with a total return of 4.13% during this period. Additionally, it has outperformed its sector by 1.43%. However, despite this short-term gain, the stock has underperformed over the longer term, with a year-to-date decline of 36.49% and a staggering 55.96% drop over the past year. Factors contributing to this recent movement include a significant increase in delivery volume, which rose by 100.7% against the five-day average, indicating rising investor participation. On the downside, the company has reported operating losses and a decrease in promoter holding, which now stands at 50.24%, raising concerns about its long-term fundamental strength.
In the broader market context, the stock's performance over the past week shows a slight gain of 0.40%, while the benchmark Sensex has increased by 2.09% during the same period. This indicates that Purple Finance Ltd is lagging behind the market despite its recent gains. Over the past year, while the Sensex has generated a return of 5.79%, Purple Finance has significantly underperformed with a return of -55.96%. The company's weak long-term growth prospects, highlighted by a negative EBITDA and a substantial decline in profits, further contribute to the perception of risk surrounding the stock, making it a challenging investment in the current market environment.