Why is Purple Finance falling/rising?

As of 01-Jul, Purple Finance Ltd's stock price is currently at 42.80, reflecting a decrease of 0.02, or 0.05%. The stock has shown a trend reversal, falling after two consecutive days of gains. It is currently performing inline with its sector but has a mixed performance in terms of moving averages, being higher than the 5-day moving average but lower than the 20, 50, 100, and 200-day averages. Over the past week, the stock has gained 0.85%, but it has significantly underperformed over the past month and year, with returns of -3.69% and -57.03%, respectively. The recent decrease in promoter holding to 50.24% and the company's negative EBITDA indicate underlying weaknesses, contributing to the stock's decline.
In the broader market context, while the Sensex has increased by 2.00% over the past week, Purple Finance's performance has lagged behind, highlighting its struggles in comparison to the benchmark. The stock's liquidity appears adequate for trading, but a significant drop in delivery volume by 42.08% against the 5-day average suggests falling investor participation, which may further pressure the stock price. Overall, the combination of poor long-term growth, operating losses, and negative investor sentiment positions Purple Finance Ltd as a stock facing significant challenges in the current market environment.