Why is Purple Finance falling/rising?

As of 02-Jul, Purple Finance Ltd is currently priced at 43.00, reflecting a slight increase of 0.2 (0.47%). The stock has outperformed its sector today by 1.7%, although it is trading higher than its 5-day moving averages but lower than its 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has shown a return of +1.94%, while it has underperformed over the last month with a decline of -2.71%. The company has reported positive net sales of Rs 10.02 crore in the latest six months, but it also faces challenges such as a decrease in promoter holding to 50.24% and significant operating losses, which contribute to a weak long-term fundamental strength.
In the broader market context, the Sensex has gained +0.79% over the past week, indicating that while Purple Finance has seen a short-term rise, it still lags behind in the longer term, with a year-to-date decline of -36.22% compared to the Sensex's +6.75%. The stock's performance has been notably poor over the past year, generating a return of -57.29%, which is significantly lower than the benchmark's +5.00%. This underperformance, combined with a negative EBITDA and a substantial drop in investor participation, suggests that while there may be short-term gains, the overall outlook for Purple Finance remains challenging.