Why is Purple Finance falling/rising?

As of 03-Jul, Purple Finance Ltd's stock price is currently at 43.40, reflecting an increase of 0.4 or 0.93%. The stock has shown a positive trend recently, outperforming its sector by 1.45% today and achieving consecutive gains over the last two days with a total return of 1.4%. However, despite this short-term uptick, the stock has experienced significant declines over the longer term, with a year-to-date drop of 35.63% and a staggering 55.99% decrease over the past year. The company's recent financial performance indicates mixed results, with net sales higher at Rs 10.02 cr but operating losses persisting, leading to a negative EBITDA. Additionally, promoter holding has decreased to 50.24%, which may raise concerns among investors about the company's stability.
In the broader market context, Purple Finance's short-term performance contrasts sharply with the benchmark Sensex, which has gained 3.10% over the past month. While the stock has outperformed the sector in the short term, its long-term fundamentals appear weak, as indicated by a poor annual growth rate of operating profit at -213.98% and a negative return of -104% in profits over the past year. This underperformance relative to the benchmark and the overall market sentiment may contribute to the stock's volatility and investor caution, despite the recent price increase.