Why is Purple Finance falling/rising?

As of 04-Jul, Purple Finance Ltd is experiencing a decline in its stock price, currently at 43.00, which represents a decrease of 0.4 or 0.92%. The stock has underperformed its sector by 1.05% today and has shown a trend reversal, falling after two consecutive days of gains. In terms of returns, the stock has increased by 2.38% over the past week but has decreased by 0.12% over the last month. Year-to-date, it has suffered a significant decline of 36.22%, and over the past year, it has dropped by 56.26%. Additionally, the company's promoter holding has decreased to 50.24%, indicating potential concerns about confidence in the company's future, while the operating losses and negative EBITDA suggest weak long-term fundamental strength.
In the broader market context, the Sensex has shown a positive return of 6.77% year-to-date, contrasting sharply with Purple Finance's substantial decline. The stock's recent performance indicates a lack of investor participation, with a notable drop in delivery volume by 44.12% against the five-day average, which may further contribute to its downward pressure. Overall, while the stock has seen some short-term gains, the long-term outlook remains bleak, with poor growth and significant losses, leading to its current position as a strong sell.