Why is Purple Finance falling/rising?

As of 07-Jul, Purple Finance Ltd is experiencing a slight increase in its stock price, currently at 43.01, with a change of 0.01 (0.02%) upward. Today's price summary indicates that the stock's performance is in line with its sector, although it is higher than the 5-day moving averages but lower than the 20-day, 50-day, 100-day, and 200-day moving averages. The stock has shown a modest return of +0.44% over the past week, contrasting with a decline of -0.05% over the past month. However, the company has faced significant challenges, including a decrease in promoter holding to 50.24% and ongoing operating losses, which have contributed to a staggering -56.15% return over the past year.
In the broader market context, while Purple Finance has underperformed significantly compared to the Sensex, which has gained +6.79% year-to-date, the stock's recent short-term performance is slightly better than the benchmark, which has seen a -0.20% decline over the past week. The company's weak long-term fundamentals, characterized by a negative EBITDA and a poor growth rate, further exacerbate its risk profile. Despite a small uptick in price, the overall sentiment remains cautious due to the company's operational struggles and declining investor participation, as evidenced by a -70.3% drop in delivery volume against the 5-day average.