Why is Purple Finance falling/rising?

As of 08-Jul, Purple Finance Ltd's stock price is currently at 43.25, reflecting an increase of 0.24 or 0.56%. The stock has been gaining for the last two days, with a total return of 0.58% during this period, and it has outperformed its sector by 0.61%. However, despite this recent uptick, the stock has shown a significant decline over the longer term, with a year-to-date decrease of 35.85% and a one-year return of -55.08%. The company's financials indicate mixed results, with net sales higher at Rs 12.72 crore but an operating loss reflected in a negative EBITDA and a concerning annual growth rate of -213.98% in operating profit. Additionally, promoter holding has decreased to 50.24%, which may signal reduced confidence among major stakeholders.
In the broader market context, Purple Finance's short-term performance of +1.05% over the past week contrasts with the Sensex, which has only increased by 0.02%. However, the stock's long-term performance remains troubling, as it has underperformed the BSE500 over the last three years, one year, and three months. The significant drop in delivery volume by 79.16% against the five-day average suggests a decline in investor participation, which could further pressure the stock's price. Overall, while there are some positive short-term movements, the long-term fundamentals and recent trends indicate a challenging environment for Purple Finance Ltd.