Why is Purple Finance falling/rising?

As of 10-Jul, Purple Finance Ltd is currently priced at 42.29, reflecting an increase of 0.29 or 0.69%. Despite this slight uptick today, the stock has shown a negative performance over the past week, down 2.56%, and has significantly underperformed in the longer term with a year-to-date decline of 37.27% and a one-year drop of 53.53%. The stock is trading below its moving averages across various time frames, indicating a bearish trend. However, there has been a notable increase in investor participation, with delivery volume rising by 336.03% against the five-day average. Positive results from March 25 show higher net sales, but the company is still facing challenges, including a decrease in promoter holding to 50.24% and ongoing operating losses, which contribute to its weak long-term fundamentals.
In the broader market context, while Purple Finance has outperformed its sector by 0.56% today, its overall performance remains concerning when compared to the benchmark Sensex, which has gained 6.46% year-to-date. The stock's negative EBITDA and a significant annual decline in operating profit further highlight its risky position relative to historical valuations. Overall, despite a minor rise in price today, the long-term outlook for Purple Finance remains weak, compounded by poor growth metrics and substantial losses over the past year.