Why is Purple Finance falling/rising?

As of 17-Jul, Purple Finance Ltd is experiencing a decline in its stock price, currently at 41.25, reflecting a decrease of 0.35 or 0.84%. The stock has underperformed its sector by 0.51% today and has been on a consecutive downward trend for the last two days, resulting in a total decline of 2.46% over the past week. Additionally, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. The recent performance metrics indicate a significant drop in investor participation, with delivery volume plummeting by 88.61% compared to the 5-day average. The company has also reported a decrease in promoter holding to 50.24%, which may contribute to investor concerns. Despite some positive results in net sales and quarterly PBDIT, the overall financial health is undermined by substantial operating losses and a negative EBITDA, leading to a weak long-term fundamental strength.
In the broader market context, Purple Finance's short-term performance has been notably poor, with a 1-week return of -2.46% compared to the Sensex's decline of only 1.12%. Over the past month, the stock has fallen by 5.76%, while the benchmark has gained 0.83%. This stark contrast highlights the stock's underperformance not only in the short term but also over the past year, where it has generated a return of -50.97% against the Sensex's modest gain of 1.91%. The stock's weak long-term growth, characterized by an annual decline in operating profit and significant losses, further exacerbates its risk profile, making it a less attractive investment in the current market environment.