Why is PVR Inox falling/rising?

As of 18-Jul, PVR Inox Ltd's stock price is currently at 1,015.70, reflecting an increase of 40.95 (4.2%). The stock has shown a positive performance today, outperforming its sector by 6.61% and reversing a two-day decline, reaching an intraday high of Rs 1027. However, despite this short-term gain, the stock has underperformed significantly over the past year, with a return of -28.39%. The company has a high institutional holding of 56.23%, which may provide some support, but it also faces challenges such as a weak long-term fundamental strength indicated by a -13.29% CAGR growth in operating profits over the last five years and a high Debt to EBITDA ratio of 15.02 times.
In the broader market context, PVR Inox's short-term return of +2.81% over the past week contrasts sharply with the Sensex, which has declined by -0.90% during the same period. However, the stock's year-to-date performance remains concerning, with a decline of -22.11% compared to a +4.63% increase in the benchmark. The film production and entertainment sector has also faced a downturn, falling by -2.41%, which could be impacting investor sentiment. Overall, while there are some positive indicators in the short term, the long-term outlook remains bleak due to consistent underperformance and declining profits.