Why is PVR Inox falling/rising?

As of 22-Jul, PVR Inox Ltd is experiencing a decline in its stock price, currently at 1,015.30, which reflects a decrease of 9.7 points or 0.95%. Despite outperforming its sector by 1.68% today, the stock has fallen after two consecutive days of gains. Over the past week, it has shown a positive return of 2.64%, and over the past month, it has increased by 8.01%. However, the stock has significantly underperformed over the longer term, with a year-to-date decline of 22.14% and a one-year drop of 28.60%. The company's fundamentals are concerning, as it has reported substantial losses, with a negative return on equity and a high debt-to-EBITDA ratio, indicating weak long-term financial strength.
In the broader market context, the stock's recent performance contrasts with the benchmark, as the Sensex has experienced a slight decline of 0.47% over the past week and a marginal drop of 0.27% over the past month. While PVR Inox has shown some short-term resilience, its long-term performance remains weak, with consistent underperformance against the benchmark over the last three years. The film production and entertainment sector has also faced a downturn, falling by 2.59%, which may contribute to the stock's struggles. High institutional holdings suggest that informed investors are closely monitoring the company's fundamentals, which could influence future price movements.