Why is PVR Inox falling/rising?

As of 24-Jul, PVR Inox Ltd's stock price is currently at 1,006.95, reflecting a decrease of 12.15 points or 1.19%. The stock has shown some resilience in the short term, outperforming its sector by 2.87% today, despite the overall sector, Film Production, Distribution & Entertainment, declining by 2.54%. However, the stock has significantly underperformed over the longer term, with a year-to-date return of -22.78% and a one-year return of -32.40%. The company's financial health is concerning, as it has reported a substantial drop in profits, with a negative return on equity and a high debt-to-EBITDA ratio, indicating weak long-term fundamental strength.
In the broader market context, PVR Inox's recent performance contrasts with the benchmark, as it has gained 3.30% over the past week while the Sensex has remained nearly flat with a change of -0.09%. However, the stock's long-term trajectory is troubling, with a consistent underperformance against the benchmark over the last three years. The high institutional holdings at 56.23% suggest that more informed investors are involved, yet the company's inability to generate positive operating profits and its significant losses have led to a negative sentiment surrounding the stock. Overall, while there are some short-term positive indicators, the long-term outlook remains bleak, contributing to the stock's current decline.