Why is PVR Inox falling/rising?

As of 24-Sep, PVR Inox Ltd's stock price is currently at 1,111.15, reflecting a decrease of 3.4 points or 0.31%. The stock has shown a performance today that outperformed its sector by 1.21%, despite the overall sector of Film Production, Distribution & Entertainment declining by 2.39%. However, the stock has underperformed in the longer term, with a year-to-date return of -14.79% and a one-year return of -34.60%. The stock is trading at a discount compared to its peers, and while it has a healthy long-term growth potential with an annual operating profit growth rate of 27.85%, its profits have fallen by 20% over the past year. Additionally, high institutional holdings at 56.23% suggest that these investors may have a better understanding of the company's fundamentals, which could influence market sentiment.
In the broader market context, PVR Inox's short-term performance over the past week shows a decline of 2.05%, while the benchmark Sensex has decreased by only 1.18%. This indicates that the stock is underperforming relative to the broader market. The falling investor participation, with a delivery volume that has decreased by 15.86% against the five-day average, further highlights a lack of confidence among retail investors. Despite the stock's liquidity being adequate for trading, the overall negative sentiment and declining returns compared to the benchmark suggest that PVR Inox is facing challenges that are impacting its stock price negatively.