Why is Quick Heal Tech falling/rising?

As of 28-Jul, Quick Heal Technologies Ltd is experiencing a decline in its stock price, currently at Rs 312.95, reflecting a decrease of Rs 9.5 or 2.95%. The stock has been underperforming significantly, having fallen for the last eight consecutive days, resulting in a total drop of 20.56% during this period. Additionally, the stock has underperformed its sector by 1.73% today. The returns over the past week and month show a decline of 10.55% and 11.37%, respectively, while the year-to-date performance is down by 52.40%. The company has also reported poor financial metrics, including a negative operating profit and a significant drop in net sales, which contribute to the stock's weak performance.
In the broader market context, Quick Heal Technologies Ltd has underperformed relative to the benchmark, with the Sensex declining only 1.59% over the past week and 3.77% over the past month. The stock's long-term growth prospects appear bleak, as indicated by a negative EBITDA and a substantial decrease in profits over the past year. Furthermore, there has been a notable reduction in institutional investor participation, which may signal a lack of confidence in the company's fundamentals. Overall, the combination of poor financial performance, declining investor interest, and significant underperformance compared to the market contributes to the stock's downward trajectory.