Why is Quick Heal Tech falling/rising?

As of 22-Aug, Quick Heal Technologies Ltd is experiencing a decline in its stock price, currently at Rs 302.00, which reflects a decrease of Rs 6.4 or 2.08%. Today's price summary indicates that the stock has underperformed its sector by 1.07% and has fallen after four consecutive days of gains. The stock touched an intraday low of Rs 301.55, and while it is trading above its 5-day moving average, it remains below its 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has shown a positive return of 7.19%, but it has significantly underperformed over the longer term, with a year-to-date decline of 54.06% and a one-year return of -50.50%. The company has reported negative results for the last three consecutive quarters, with net sales and operating profit showing substantial declines, contributing to a perception of poor long-term growth.
In the broader market context, while the Sensex has generated a modest return of 0.88% over the past week, Quick Heal's performance has been starkly contrasting, particularly with its one-year return of -50.50% compared to the market's decline of only -2.49%. The company is facing falling participation from institutional investors, who have reduced their stake by 0.92% in the last quarter, indicating a lack of confidence in the company's fundamentals. Additionally, the rising raw material costs and negative EBITDA further exacerbate the stock's risk profile, making it less attractive to investors. Overall, the combination of poor financial performance, negative investor sentiment, and underperformance relative to the market has led to the stock's current decline.