Why is Quick Heal Tech falling/rising?

As of 15-Sep, Quick Heal Technologies Ltd is experiencing a decline in its stock price, currently at 325.50, which reflects a decrease of 2.85 points or 0.87%. The stock has underperformed its sector by 0.4% today, despite being higher than its 5-day, 20-day, and 100-day moving averages, but lower than its 50-day and 200-day moving averages. The stock has shown a significant decline over the past year, with a return of -54.28%, while the benchmark Sensex has only fallen by 1.33%. Additionally, the company has reported negative results for the last three consecutive quarters, with a substantial drop in net sales and operating profit, contributing to a negative EBITDA and a decrease in institutional investor participation.
In the broader market context, Quick Heal's short-term performance over the past week shows a return of +10.17%, which is significantly better than the Sensex's +1.24%. However, this positive short-term movement is overshadowed by the long-term decline, as the stock has fallen by 50.49% year-to-date compared to the Sensex's gain of 4.67%. The company's low debt-to-equity ratio is a positive aspect, but the overall poor long-term growth and falling investor participation indicate a lack of confidence in the stock, leading to its current downward price movement.