Why is Quint Digital falling/rising?

As of 13-Jun, Quint Digital Media Ltd's stock price is currently at Rs. 53.88, reflecting a decrease of Rs. 0.56 or 1.03%. The stock has hit a new 52-week low today and has been on a consecutive decline for the last six days, resulting in a total drop of 10.02% during this period. The stock is trading below all key moving averages, indicating a bearish trend. Additionally, the company has reported operating losses and has shown poor long-term growth, with net sales declining at an annual rate of 16.89% over the past five years. The negative performance is further exacerbated by the company's weak ability to service its debt, as evidenced by a poor EBIT to Interest ratio of -6.67. The stock has also consistently underperformed against the benchmark, generating a return of -42.87% in the last year compared to a 5.61% gain in the Sensex.
In the broader market context, Quint Digital's short-term performance has been significantly worse than the benchmark, with a 1-week return of -5.47% compared to the Sensex's -1.30%. This stark contrast highlights the stock's ongoing struggles and investor sentiment towards it. The falling investor participation, as indicated by a 76.99% drop in delivery volume, further suggests a lack of confidence among traders. The high percentage of pledged promoter shares, at 60.98%, adds to the downward pressure on the stock, particularly in a declining market. Overall, these factors contribute to a negative outlook for Quint Digital, reinforcing its status as a strong sell.