Why is Quint Digital falling/rising?

As of 11-Jul, Quint Digital Media Ltd is experiencing a decline in its stock price, currently at Rs 43.68, which represents a decrease of Rs 2.21 or 4.82%. The stock has underperformed significantly, with a 1-week return of -8.96% and a 1-month return of -20.58%. Today's performance indicates that the stock is close to its 52-week low, just 1.56% away, and it touched an intraday low of Rs 43.2, reflecting a drop of 5.86%. The stock is trading below all key moving averages, and despite a rise in delivery volume, the overall sentiment remains negative due to the company's ongoing operating losses and poor long-term growth, with net sales declining at an annual rate of -16.89% over the past five years.
In the broader market context, the Sensex has shown a relatively stable performance with a 1-week return of -1.12% and a 1-month return of -0.02%, indicating that the decline in Quint Digital's stock is more pronounced than the overall market trend. The company has consistently underperformed against the benchmark, with a staggering -52.19% return over the past year compared to the Sensex's positive return of 3.26%. The high percentage of pledged promoter shares, coupled with negative EBITDA and four consecutive quarters of declining results, adds to the stock's risk profile, further contributing to its downward pressure in a falling market.