Why is Quint Digital falling/rising?

As of 15-Jul, Quint Digital Media Ltd's stock is currently priced at 48.48, reflecting a slight increase of 0.09 or 0.19%. The stock has shown some positive momentum recently, gaining 10.99% over the last two days and outperforming its sector by 0.69% today. However, despite this recent uptick, the stock has experienced a significant decline of 39.95% year-to-date and 46.54% over the past year. The company has reported operating losses and negative results for the last four consecutive quarters, with a particularly alarming drop in net sales and a weak ability to service its debt. Additionally, 60.98% of promoter shares are pledged, which can exert downward pressure on the stock price, especially in a falling market.
In the broader market context, Quint Digital's short-term performance contrasts sharply with the benchmark, as it has gained 3.28% over the past week while the Sensex has declined by 1.36%. However, this short-term gain does not mitigate the stock's long-term underperformance, as it has consistently lagged behind the benchmark over the past three years. The company's weak long-term growth prospects, evidenced by a negative annual growth rate in net sales and a negative EBITDA, further complicate its outlook. Overall, while there are signs of short-term recovery, the underlying fundamentals suggest a challenging environment for sustained growth.