Why is Quint Digital falling/rising?

As of 17-Jul, Quint Digital Media Ltd's stock price is currently at Rs 48.79, reflecting an increase of Rs 1.3 or 2.74%. The stock opened with a gain of 5.26% today and reached an intraday high of Rs 49.99, although it also experienced a low of Rs 46.5. Despite today's positive movement, the stock has shown significant underperformance over the longer term, with a year-to-date decline of 39.56% and a staggering 84.79% drop over the past three years. The company has been facing operational challenges, including negative results for the last four consecutive quarters, with a reported PAT of Rs -1.72 crore, indicating a severe decline in profitability. Additionally, the company has a weak long-term fundamental strength, as evidenced by a negative EBIT to interest ratio and a consistent decrease in net sales.
In the broader market context, while Quint Digital has outperformed its sector by 3.97% today, it has still lagged behind the benchmark Sensex, which has gained 5.27% year-to-date. The stock's recent rise may be attributed to increased investor participation, with a notable 33.72% rise in delivery volume, suggesting some renewed interest. However, the overall market sentiment remains cautious due to the company's high percentage of pledged promoter shares and its history of underperformance against the benchmark over the last three years. This combination of short-term gains amidst long-term struggles indicates a complex situation for investors considering the stock.