Why is Quint Digital falling/rising?

As of 21-Jul, Quint Digital Media Ltd's stock price is rising, currently at Rs 69.03, reflecting an increase of Rs 11.5 or 19.99%. The stock has shown strong performance today, outperforming its sector by 19.46% and gaining 45.36% over the last three days. It opened with a gain of 5.82% and reached an intraday high of Rs 69.03. Despite this positive movement, the company faces significant challenges, including operating losses and a weak long-term fundamental strength, with net sales declining at an annual rate of -16.89% over the past five years. The company has reported negative results for the last four consecutive quarters, with a PAT of Rs -1.72 crore, and 59.85% of promoter shares are pledged, which adds risk to the stock's performance.
In the broader market context, while Quint Digital has experienced a remarkable short-term return of +49.09% over the past month, the benchmark Sensex has only decreased by -0.25% during the same period. However, the stock's long-term performance remains concerning, with a year-to-date return of -14.49% compared to the Sensex's +5.20%. This consistent underperformance against the benchmark over the last three years, alongside high volatility and a negative EBITDA, suggests that while the stock is currently rising, it is still viewed as risky and may face downward pressure in the future.