Why is Quint Digital falling/rising?

As of 23-Jul, Quint Digital Media Ltd's stock price is currently at 57.91, reflecting a decline of 4.22, or 6.79%. The stock has been underperforming, having fallen consecutively for the last two days, resulting in a total drop of 16.11% during this period. It opened with a loss of 3.43% today and reached an intraday low of Rs 56.46, indicating significant selling pressure. Over the past week, the stock has shown a return of +21.94%, but its year-to-date performance remains poor at -28.27%. The company's financial health is concerning, with operating losses and a weak ability to service its debt, as evidenced by a negative EBIT to Interest ratio of -6.67. Additionally, the company has reported negative results for the last four consecutive quarters, with a significant drop in net sales and a high percentage of promoter shares pledged, which adds downward pressure on the stock.
In the broader market context, while the Sensex has shown a modest increase of 0.11% over the past week, Quint Digital's performance starkly contrasts with this benchmark, highlighting its consistent underperformance. The stock's returns have lagged behind the benchmark significantly over the last three years, with a decline of 81.67% compared to the Sensex's gain of 47.54%. This underperformance, combined with the company's weak long-term growth prospects and negative EBITDA, contributes to a lack of investor confidence, further exacerbating the stock's decline in the current market environment.