Why is Quint Digital falling/rising?

As of 25-Jul, Quint Digital Media Ltd is experiencing a decline in its stock price, currently at Rs 54.21, which represents a decrease of Rs 4.75 or 8.06%. The stock has underperformed its sector by 5.33% today, reaching an intraday low of Rs 53.3, reflecting high volatility with an intraday fluctuation of 5.04%. Over the past week, the stock has decreased by 5.77%, and it has shown significant underperformance over the last year, with a return of -38.90% compared to the benchmark. The company has reported negative results for the last four consecutive quarters, with a substantial operating loss and a weak ability to service its debt, contributing to a negative sentiment among investors. Additionally, 59.85% of promoter shares are pledged, which adds further downward pressure on the stock price in a declining market.
In the broader market context, the stock's performance has been notably poor compared to the benchmark, as it has consistently underperformed against the BSE500 over the last three years. While the Sensex has shown a slight decline of only 0.36% over the past week, Quint Digital's significant drop of 5.77% indicates a lack of investor confidence. The company's weak long-term growth prospects, highlighted by a negative annual growth rate in net sales and a negative EBITDA, further exacerbate its challenges in the market. Overall, the combination of poor financial performance, high volatility, and significant pledged shares has led to a negative outlook for Quint Digital Media Ltd.