Why is Quint Digital falling/rising?

As of 28-Jul, Quint Digital Media Ltd is currently priced at 54.79, reflecting an increase of 0.58 or 1.07%. Despite this daily gain, the stock has shown significant underperformance over various periods, including a 20.63% decline over the past week and a 32.13% drop year-to-date. Today's performance indicates that the stock outperformed its sector by 3.2%, although it remains below its 5-day, 100-day, and 200-day moving averages. The company has faced consistent operating losses, with negative results reported for the last four consecutive quarters, including a substantial fall in PAT and net sales. Additionally, the high percentage of pledged promoter shares adds to the stock's risk profile, contributing to its overall weak long-term fundamental strength.
In the broader market context, the Sensex has declined by 1.59% over the past week, while Quint Digital's performance has been notably worse, highlighting its struggle against the benchmark. The stock's year-to-date performance of -32.13% starkly contrasts with the Sensex's positive return of 3.52%, indicating a persistent trend of underperformance. This consistent decline, coupled with a significant drop in investor participation and a negative EBITDA, suggests that while there may be short-term fluctuations, the long-term outlook for Quint Digital remains challenging amidst a generally unfavorable market environment.