Why is Quint Digital falling/rising?

As of 30-Jul, Quint Digital Media Ltd's stock is currently priced at Rs 53.99, reflecting a decline of Rs 1.21 or 2.19%. The stock has underperformed its sector by 1.5% today and has experienced a trend reversal, falling after two consecutive days of gains. It touched an intraday low of Rs 52.5, indicating a significant drop of 4.89%. Over the past week, the stock has decreased by 6.77%, while its performance over the last month shows a gain of 12.86%. However, the stock has faced consistent underperformance against the benchmark, with a staggering decline of 40.23% over the past year. The company's financial health is concerning, as it has reported operating losses and negative results for the last four consecutive quarters, which has contributed to its weak long-term growth and poor ability to service debt.
Broader market context indicates that the stock's recent performance is in stark contrast to the benchmark, which has seen a modest gain of 4.28% year-to-date. The stock's liquidity appears to be declining, with a significant drop in delivery volume, suggesting reduced investor interest. Additionally, the high percentage of pledged promoter shares adds to the stock's risk profile, potentially exerting further downward pressure in a falling market. Overall, the combination of negative financial results, weak growth prospects, and underperformance relative to the benchmark has led to the stock's current decline.