Why is Quint Digital falling/rising?

As of 31-Jul, Quint Digital Media Ltd's stock price is currently at 54.98, reflecting an increase of 0.99 or 1.83%. Today's price summary indicates that the stock has outperformed its sector by 1.75%. However, despite this short-term gain, the stock has shown a significant decline over the past year, with a return of -38.51%. The company has reported operating losses and has declared negative results for the last four consecutive quarters, with a particularly concerning PAT of Rs -1.72 crore, which has fallen by -524.1% compared to the previous four-quarter average. Additionally, the company's long-term growth appears weak, with net sales declining at an annual rate of -16.89% over the last five years, and a high percentage of promoter shares (59.85%) are pledged, which adds downward pressure in a falling market.
In the broader market context, the stock's short-term performance contrasts with the benchmark, as it has outperformed the Sensex by 1.75% today, despite a 1-week decline of -6.75% compared to the Sensex's -1.22%. This indicates that while the stock may have seen a slight uptick recently, it has consistently underperformed against the benchmark over the longer term, particularly in the last three years, where it has generated negative returns. The liquidity of the stock is also a concern, with a significant drop in delivery volume, indicating falling investor participation. Overall, the combination of poor financial performance, high promoter pledges, and consistent underperformance against benchmarks suggests that the stock's recent rise may not be sustainable.