Why is Quint Digital falling/rising?

As of 04-Aug, Quint Digital Media Ltd is experiencing a decline in its stock price, currently at Rs 51.24, reflecting a decrease of Rs 0.55 or 1.06%. The stock has underperformed its sector by 4.69% today and has been on a downward trend for the last two days, accumulating a total drop of 8.6%. The stock reached an intraday high of Rs 54 but also touched a low of Rs 49.22. It is trading below all key moving averages, indicating a bearish trend. Over the past week, the stock has seen a significant decline of 6.48%, and its year-to-date performance shows a staggering drop of 36.53%. The company's financial health is concerning, with operating losses and a negative EBITDA, compounded by a poor growth rate in net sales and a high percentage of pledged promoter shares, which adds downward pressure on the stock.
In the broader market context, the Sensex has shown a slight increase of 0.16% over the past week, contrasting with Quint Digital's significant decline. This consistent underperformance against the benchmark, along with the company's negative quarterly results and weak long-term fundamentals, has contributed to the stock's downward trajectory. The stock has generated a return of -43.07% over the past year, further highlighting its struggles compared to the broader market, which has seen a modest gain of 3.69% year-to-date. The combination of these factors indicates a challenging environment for Quint Digital, leading to its current price decline.