Why is Quint Digital falling/rising?

As of 18-Sep, Quint Digital Media Ltd is experiencing a price increase, currently at Rs 57.69, reflecting a rise of 2.49 or 4.51%. The stock has shown strong performance recently, outperforming its sector by 4.74% today and achieving a consecutive gain over the last two days with a total increase of 9.7%. It opened with a notable gain of 4.17% and reached an intraday high of Rs 57.89. However, despite these short-term gains, the stock has significantly underperformed over the longer term, with a year-to-date decline of 28.54% and a staggering 81.21% drop over the past three years. The company faces challenges such as operating losses, negative EBITDA, and a weak ability to service its debt, which contribute to its overall weak long-term fundamental strength.
In the broader market context, Quint Digital's short-term return of 16.78% over the past week stands in stark contrast to the Sensex's modest gain of 1.80% during the same period. This indicates that while the stock is currently gaining traction, it has consistently underperformed against the benchmark over the last three years, which raises concerns about its sustainability. The high percentage of pledged promoter shares and the company's poor long-term growth prospects further complicate its outlook, suggesting that while the stock may be rising in the short term, significant risks remain that could impact its future performance.