Why is Quint Digital falling/rising?

As of 19-Sep, Quint Digital Media Ltd is experiencing a decline in its stock price, currently at Rs 54.95, which reflects a decrease of Rs 2.74 or 4.75%. The stock has underperformed its sector by 4.83% today and has shown a trend reversal after two consecutive days of gains. It reached an intraday low of Rs 53.38, indicating a significant drop of 7.47%. Over the past week, the stock has gained 7.22%, but it has a troubling year-to-date return of -31.93%. The company's fundamentals are weak, with operating losses and a negative EBIT to interest ratio of -5.55, alongside a concerning trend of declining net sales and profits. Additionally, 59.85% of promoter shares are pledged, which adds downward pressure in a falling market.
In the broader market context, while the Sensex has increased by 0.88% over the past week, Quint Digital's performance has been notably weaker, highlighting its consistent underperformance against the benchmark over the last three years. The stock's liquidity appears adequate, but the falling investor participation, with a delivery volume drop of 18.7% against the five-day average, suggests waning interest among investors. This combination of poor financial health, high promoter pledge, and underperformance relative to the market contributes to the stock's current decline.