Why is Quint Digital falling/rising?

As of 24-Sep, Quint Digital Media Ltd is currently priced at 49.50, reflecting a decrease of 0.76, or 1.51%. The stock has been underperforming, having lost 14.2% over the last four days, and it is trading below all key moving averages, indicating a bearish trend. Additionally, the stock's performance over the past week shows a decline of 10.33%, while it has experienced a significant drop of 39.54% over the past year. The company's financial health is concerning, with operating losses and a weak ability to service its debt, as evidenced by a negative EBIT to interest ratio. Furthermore, 59.85% of promoter shares are pledged, which adds downward pressure in a declining market.
In the broader market context, the Sensex has only declined by 1.18% over the past week, highlighting Quint Digital's significant underperformance relative to the benchmark. While the stock has shown a slight positive return of 0.81% over the past month, its year-to-date performance remains poor at -38.68%, contrasting sharply with the Sensex's gain of 4.58%. This consistent underperformance against the benchmark over the last three years, coupled with negative EBITDA and declining sales, suggests that investor confidence is waning, contributing to the stock's recent downward movement.