Why is QVC Exports falling/rising?

As of 03-Jul, QVC Exports Ltd is experiencing a decline in its stock price, currently at 32.20, which reflects a decrease of 1.25 or 3.74%. The stock has underperformed its sector today by 3.37%, and its delivery volume has significantly dropped by 68.75% compared to the 5-day average, indicating falling investor participation. Over the past week, the stock has decreased by 4.31%, while it has shown a modest gain of 3.87% over the past month. However, year-to-date, the stock has seen a substantial decline of 25.64%, contrasting sharply with the Sensex, which has gained 7.45%. Unfortunately, there is no information available regarding positive or negative factors that could further explain the stock's recent movement.
In the broader market context, QVC Exports' short-term performance has been notably weaker than the benchmark, as it has declined by 4.31% over the past week compared to a minor drop of 0.56% in the Sensex. This underperformance highlights a significant divergence between the company's stock and the overall market trend. While the stock has shown some recovery over the past month, its year-to-date performance remains concerning, especially in light of the Sensex's positive trajectory. The liquidity of the stock appears adequate for trading, but the declining investor interest may continue to pressure the stock price further.