Why is QVC Exports falling/rising?

As of 08-Jul, QVC Exports Ltd is experiencing a decline in its stock price, currently at 30.60, which reflects a decrease of 1.6 or 4.97%. The stock has underperformed its sector by 4.53% today and has shown a negative trend over the past week, with a return of -8.52%. Additionally, the stock's performance over the last month is also negative at -6.28%, and it has significantly underperformed year-to-date with a decline of 29.33%. Although the stock is trading higher than its 100-day moving average, it remains below the 5-day, 20-day, 50-day, and 200-day moving averages. There has been a rise in investor participation, with delivery volume increasing by 25% against the 5-day average, indicating some interest despite the overall downward trend.
In the broader market context, the Sensex has shown a minimal decline of only 0.08% over the past week, contrasting sharply with QVC Exports' significant drop. The benchmark has performed positively over the past month, gaining 2.08%, and has a year-to-date return of 7.94%. This suggests that the broader market is relatively stable or improving, while QVC Exports is struggling. The lack of available positive or negative factors further complicates the understanding of the stock's recent movements, as there are no specific catalysts identified that could explain the decline.