Why is QVC Exports falling/rising?

As of 22-Jul, QVC Exports Ltd is experiencing a decline in its stock price, currently at 32.55, which reflects a decrease of 1.7 or 4.96%. The stock has underperformed its sector by 5.3% today, despite showing higher performance than its 5-day, 20-day, 50-day, and 100-day moving averages, although it remains below the 200-day moving average. The stock's recent performance over the past week shows a gain of 3.33%, but it has declined by 3.70% over the past month and has a year-to-date drop of 24.83%. There is a notable increase in investor participation, with a delivery volume rise of 53.85% against the 5-day average, indicating some interest despite the overall downward trend. Unfortunately, there is no information available regarding positive or negative factors impacting the stock.
In the broader market context, the Sensex has shown a slight decline of 0.54% over the past week and a marginal decrease of 0.21% over the past month, which suggests that the market conditions are not particularly favorable. However, QVC Exports' year-to-date performance is significantly worse than the benchmark, which has gained 5.99% during the same period. This stark contrast highlights that while the broader market has been resilient, QVC Exports has struggled, contributing to its current price decline.