Why is QVC Exports falling/rising?

As of 30-Jul, QVC Exports Ltd is experiencing a decline in its stock price, currently at 30.30, which represents a decrease of 0.9 or 2.88%. The stock has underperformed its sector today by 2.23%. In terms of returns, over the past week, the stock has dropped by 6.91%, and over the past month, it has decreased by 8.87%. Although the stock is trading higher than its 100-day moving average, it remains below the 5-day, 20-day, 50-day, and 200-day moving averages. Notably, there has been a significant increase in investor participation, with delivery volume rising by 218.18% against the 5-day average, indicating some interest despite the price drop. There are no specific positive or negative factors available to further explain the stock's recent movement.
In the broader market context, QVC Exports Ltd's performance has been notably weaker compared to the benchmark Sensex, which has only declined by 1.45% over the past week and 2.59% over the past month. Year-to-date, while the Sensex has gained 5.12%, QVC Exports has seen a substantial decline of 30.02%. This stark contrast highlights the challenges faced by QVC Exports in the current market environment, contributing to its falling stock price.