Why is QVC Exports falling/rising?

As of 11-Aug, QVC Exports Ltd is experiencing a decline in its stock price, currently at 28.40, which reflects a decrease of 1.4 or 4.7%. The stock has underperformed its sector by 4.87% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a notable drop in investor participation, with delivery volume falling by 33.33% compared to the 5-day average. The stock has also shown poor performance over various periods, with a year-to-date decline of 34.41%, while the benchmark Sensex has increased by 3.98%. Unfortunately, there is no information available regarding positive or negative factors that could influence the stock's recent movement.
In the broader market context, QVC Exports' short-term return of -5.33% over the past week significantly underperforms the Sensex, which has only declined by 0.56% during the same period. This stark contrast highlights the stock's struggles relative to the overall market, indicating a lack of investor confidence and potential challenges specific to the company. The broader market's relatively stable performance compared to QVC Exports' substantial decline suggests that external market conditions may not be the primary driver of the stock's poor performance, but rather company-specific issues are at play.