Why is QVC Exports falling/rising?

As of 26-Aug, QVC Exports Ltd is experiencing a decline in its stock price, currently at 30.60, which reflects a decrease of 0.45 or 1.45%. The stock has underperformed its sector by 0.96% today and has shown mixed performance in terms of moving averages, being higher than the 20-day and 100-day moving averages but lower than the 5-day, 50-day, and 200-day moving averages. Over the past week, the stock has decreased by 1.29%, while it has gained 2.86% over the past month. Notably, there has been a significant increase in investor participation, with delivery volume rising by 445.45% against the 5-day average, indicating heightened interest despite the recent price drop. There is no information available regarding positive or negative factors impacting the stock.
In the broader market context, the Sensex has declined by 1.08% over the past week, which is slightly better than QVC Exports' performance. Year-to-date, QVC Exports has seen a substantial decline of 29.33%, contrasting sharply with the Sensex's gain of 4.51%. This disparity highlights the stock's struggles relative to the overall market, suggesting that while the broader market may be stable or improving, QVC Exports continues to face challenges that are affecting its stock price negatively.