Why is Radaan Media. falling/rising?

As of 26-Jun, Radaan Mediaworks (I) Ltd is experiencing a decline in its stock price, currently at 4.20, which reflects a decrease of 0.18 or 4.11%. Today's price summary indicates that the stock has underperformed its sector by 3.69%. While it has shown a positive return of 3.70% over the past month, it has significantly underperformed in the year-to-date period, with a staggering decline of 42.86%. The stock has a negative book value and is characterized by weak long-term fundamental strength, compounded by high debt levels and poor recent financial results, including a significant drop in net sales. Additionally, 48.47% of promoter shares are pledged, which can exert further downward pressure on the stock price in a declining market.
In the broader market context, the Sensex has increased by 2.94% over the past week, contrasting sharply with Radaan Media's decline of 9.68% during the same period. This disparity highlights the stock's underperformance relative to the benchmark. Although the stock has shown strong long-term performance with a 121.05% return over the past year and has outperformed the BSE 500 in the last three years, the recent negative financial indicators and high levels of pledged shares contribute to its current downward trajectory.