Why is Radaan Media. falling/rising?

As of 24-Jul, Radaan Mediaworks (I) Ltd is experiencing a decline in its stock price, currently at 4.09, which reflects a decrease of 0.05 or 1.21%. The stock has been underperforming recently, having fallen consecutively for the last two days with a total return of -1.45% over the past week. Although the stock has outperformed its sector by 2.85% today, it remains below several moving averages, indicating a potential weakness in momentum. Over the past year, the stock has generated a notable return of 66.94%, but it is important to note that the company has a negative book value and high debt levels, which contribute to its weak long-term fundamental strength. Additionally, the recent negative financial results, including a significant drop in net sales and operating profit, further exacerbate concerns about the stock's stability.
In the broader market context, the stock's short-term performance contrasts with the benchmark, as the Sensex has only declined by 0.09% over the same week. Despite the stock's strong long-term performance over three years and one year, the current market conditions, including a 2.54% drop in the film production, distribution, and entertainment sector, may be influencing investor sentiment negatively. The high percentage of pledged promoter shares (48.47%) adds to the risk, particularly in a falling market, which could exert additional downward pressure on the stock price. Overall, while Radaan Mediaworks has shown strong historical returns, its current financial challenges and market conditions are contributing to its recent price decline.